Menu Content/Inhalt
Home

Main Menu

Home
News
Blog
Contact Us

Syndicate

17 Important Points To Consider Before You Hire A Law Marketing Consultant

Martin Pelmore 

As we fast approach the new year, many firms are preparing to launch their 2006 marketing efforts. If you're thinking about hiring a marketing specialist, make sure you consider these 17 key points.

1. Objective Advice. Consultants who are paid fees are more likely to give you unbiased advice than consultants who earn commissions based on the amount of money you spend. If the consultant profits from ad agency commissions, he has an inherent conflict of interest because the more you spend, the more he makes.

2. Experience. Marketing is so specialized and complex that I recommend you hire someone who has provided marketing services for a minimum of 15 years. But, don't assume that because the person has been in business 15 years, he has the knowledge, skill, judgment and experience you need. Make sure you thoroughly interview all consultants you are considering.

3. Workload. Does the law marketing professional do the work for you? Or does the marketing person serve as a coach and simply tell you what you should be doing?

4. Service. Do you feel that the consultant wants to provide you with the help you need to make your program succeed? Or do you get the impression that he is looking for bigger fish to fry and that you're just a small fish in the ocean?

5. Access. Is the consultant hidden behind a wall of secretaries, account executives and administrative assistants? Or is he readily available to you by phone, fax, and e-mail?

6. Stability. Has the consultant been providing marketing services for some years? Or is he new to marketing -- or new to lawyer marketing -- and just waiting for the opportunity to move on to something else?

7. Marketing Focus. Is the consultant a full-time marketing professional? Or does he offer advice in other disciplines, such as management, human resources, training or finance?

8. Authority. Does the consultant have enough experience that he is a recognized authority in his field? Or is he still a relative unknown?

9. Size and Efficiency. Does the consultant have a large staff and/or a penthouse office that his clients pay for? Or when you write a check, are you paying for his high level of knowledge, skill, judgment and experience?

10. Markups. Does this consultant mark up outside services he hires on your behalf, such as graphic artists, printers, photographers, web site technicians, and so forth? Or does this consultant provide those services to you at cost?

11. Travel. Does the consultant travel around the country from one client to next, running up airline bills? Or does the consultant keep costs down by working efficiently with you by telephone, fax and e-mail?

12. Coverage. Does the consultant have a competent marketing specialist who covers for him when he travels? Or are you relegated to an account executive or administrative assistant who takes messages and tries to relay them to the consultant while he is on the road.

13. Attention. Does the consultant have so many clients he can't provide you with the personal care and attention you deserve? Or does he limit his services to a few select clients who receive the best he has to offer?

14. Work. Does the consultant himself perform the work on your behalf? Or does the consultant delegate your work to a junior associate?

15. Marketing Specialization. Is the consultant a marketing professional who works only with one type of marketing? Or does he try to be a "jack of all trades" so he can provide whatever marketing services you want to buy?

16. Writing Skills. In marketing, nothing is more important than for your consultant to have superior writing skills. And don't expect the consultant's writing to follow the rules of what you and I learned in school because marketing writing is different from academic writing. To sample your consultant's writing style, read published articles and marketing materials that your consultant wrote. You'll know right away whether they come across as warm and friendly -- or if the writing seems cold and impersonal. The way the consultant writes for himself will be similar to the way he writes for you. So make sure the consultant you choose has a writing style you admire.

17. Testimonials. Does the marketing consultant have comments from other lawyers you can review? The consultant you're considering should provide you with at least 30 or 40 testimonials from other lawyers. If he provides only a few, you may be reading comments from his in-laws.

 
Criminal Law

Criminal Law

Criminal Law, or Penal Law, is the body of rules that govern punishments for a number of legal offenses, and is usually enforced by the government. Each state has its own set of procedures to deal with the offense, but a common characteristic is that they all deal with punishing a person?s failure to comply to set rules or laws. Depending on the offense committed, these punishments can range from execution, to parole or probation, to a simple fine. The basic process of bringing someone to justice under criminal law starts with an accusation of an alleged crime, usually the result of a complaint. An indictment, or information, may be filed in court which results in formal charges being assigned by a grand jury. If a crime is committed against the United States, it is brought before a Federal Grand Jury as required by the Fifth Amendment. Although the basic procedure will be similar, specifics can differ from state to state, except for those crimes that require a Federal Grand Jury. Criminal law is too vast a topic to be able to effectively catalog every crime that could be committed. Three categories that most crimes fall into are crimes against people, against property, and against justice. Crimes against People ? These are acts that directly harm a person physically. Some common crimes under this category include murder, assault, battery, rape, sexual abuse, and kidnapping. Crimes against Property ? Property crimes include those that damage someone?s property or possessions, including arson, theft, burglary, and trespassing. Crimes against Justice ? This category includes acts such as bribery, perjury, or misconduct in political office. There are numerous crimes that can be committed that do not fall into these categories however, and crimes within each category can vary in severity. A severe arson case, for example, may deserve a harsher punishment than a trespassing offense. In addition, there are other elements of crimes that must be examined, such as causation, recklessness, and intention, to see if the alleged criminal knowingly committed the crime. During a trial, a criminal lawyer has the task of defending his or her client. Some of the most common defense routes a lawyer will use include insanity, intoxication, duress, mistake, automatism, or self defense. Depending on the circumstances of the case, one or more of these categories could be used in a case to help defend an alleged criminal. The government is the body which is trying to prove the crime in a criminal case, so it is charged with proving the absence of these defenses if they are claimed. If unable to do so, the punishment received for the crime maybe partially or totally avoided. It is easy to see where one can get lost and put under a lot of pressure if accused of committing a crime. All of these factors are taken into account by a criminal lawyer on a case in order to build a solid defense. These lawyers are trained in understanding and interpreting the statutes of criminal law specific to a certain area, and are therefore required to be registered to practice law in a particular state. Since the code can be unique in every state and difficult to interpret, it is important to not try to take the law into one?s own hands. A criminal lawyer can be a valuable resource that should be used in the case of an alleged crime.

 
Know Your Rights! Legal Updates 2007

Unless you?ve been living under a rock in outer space then you?ll have heard about the smoking ban, but do you know about the legal updates on maternity leave, holiday entitlement and corporate management? Workers, employers and directors need to be aware of these developments. In case you?re not up to speed, here is an overview of what you need to know.

Maternity Leave and Maternity Rights

The Work and Families Act 2006 enforced changes to employment and maternity leave regulations, employee's maternity leave rights and certain key notice periods. For mothers of children born after 1st April 2007, these changes are now in force.

Maternity Leave:

All female employees are now entitled to a total of 52 weeks' maternity leave. This is divided up into Ordinary Maternity Leave and Additional Maternity Leave, each of 26 weeks. The employer must also carry out a pregnancy risk assessment.

Statutory Maternity Pay and Maternity Allowance:

For 39 weeks of their leave, it's an employee's maternity leave right to receive either Statutory Maternity Pay or Maternity Allowance, depending on how long she has worked for the employer.

Working During Maternity Leave & KIT Days:

Employees on maternity leave are entitled, subject to employer's approval, to return to work during maternity leave for a maximum of 10 days. This may be for a day of work or to attend training or other events. Such days are normally known as Keeping In Touch (KIT) Days.

Returning to Work:

It's an employee's maternity leave right to return to work at the end of their maternity leave. To facilitate a smooth transition from maternity leave to work and to assist new mothers in balancing priorities, flexible working may be applied for.

Simply-Smoke-Free

Since 1 July 2007 it has been an offence to smoke in a public place or place of work. A company has a duty to provide a safe, smoke free working environment and uphold the new ban imposed on smoking in public places, as set out in the Health Act 2006.

No Smoking signs must be placed in all smoke free workplaces and vehicles. This assists in compliance with the overall obligation on a company to ensure that employees, visitors and customers are all aware that such areas and vehicles must, under the law, be smoke free.

Smoke Free Policy:

Fines may be levied upon employers that fail to respond to the changes in the law on smoking. If an area is enclosed or substantially enclosed, it should have been smoke free since 1 July 2007.

Smoke Free Vehicles:

If a vehicle is to be used to transport members of the public, or in the course of paid or voluntary work by more than one person, it must be kept smoke free.

Increased Holiday Entitlement

Under the new Working Time Regulations 2007, from the 1st October 2007 the minimum holiday entitlement increased from 4 weeks per year to 4.8 weeks per year. This represents the first stage of a two-stage increase to 5.6 weeks to be completed on 1st April 2009.

What Does this Mean for Employers?

Providing employees receive 20 days holiday entitlement per year and do not work on public holidays there is no change, as the new minimum holiday entitlement is inclusive of public holidays.

Any employer whose staff have less than 24 days holiday entitlement including bank holidays are obliged to increase this. Employers also have a duty to inform staff of any increase in holiday entitlement through either a letter or a short statement, for example on a pay slip.

Companies Act 2006 - Oct 2007 Implementation

The Companies Act 2006 was enacted following a review of company law in the UK.

One of the major changes under the Companies Act is that four of the seven directors' duties are now codified for the first time (the other three are still awaiting commencement and remain under common law). Other changes involve shareholder written resolutions, AGMs and statutory company registers.

Shareholder Written Resolutions:

Whilst private companies have been able to make use of written resolutions for some time, they could only be passed with unanimity. With the new Companies Act it is now only necessary to secure the agreement of members representing 50% (for ordinary resolutions) or 75% (for special resolutions) of the total voting rights of eligible members..

General Meetings:

With effect from 1st October 2007, private companies are no longer required by law to hold an AGM. Previously private companies were able to pass an elective resolution to dispense with an AGM, but with the new Companies Act there is no statutory requirement to hold AGMs although a company may decide to hold them.

Statutory Company Registers:

The Companies Act 2006 removed the obligation to maintain a Register of Directors Interests as of 1st April 2007. The register must now show a service address rather than a residential address. Companies must now also keep a Register of Directors' Residential Addresses.